What's It Take

I have made what I think is an interesting observation about this business called Real Estate. It is the behind the scenes pieces that make or break a Realtor.

Anyone who has their Real Estate license starts off full of hope and ambition. Thoughts of finding great real estate, working with buyers with tons of available funds to purchase the houses they have listed with delighted happy sellers. Ha Ha

Then reality sets in, making millions of phone calls, and getting hang up after hang up, spending hard earned cash on flashy web sites, flyers and advertising only to find none of it is attracting any clients. What is an aspiring Realtor to do??

The answer is simple, the basics..know your market, share what you know with who ever you meet, ask for business, take care of the business you get, and then ask for more. Provide your buyers with knowledge and support and direction to make smart choices. Help your sellers understand what is critical to them, explain what you are doing and how your doing it to get their houses sold. ANSWER your phone calls quickly. Be kind and caring with the other agents in your world, they could be on the other side of your next deal. Be respectful and communicate with your support team, your office staff, transaction coordinators,lenders and those wonderful title and escrow agents.

Finally, treat your real estate business, like a business.

Are you interested in Santa Cruz Real Estate,Buying or Selling Homes in Santa Cruz? Feel free to email me at Contact Me and I will be happy to provide you with information,listings and a FREE market analysis.